• Digital Media Analyst

    Job ID
    2018-11606
    Location
    US-NY-New York
    Category
    Media
    Company
    SSCG Media
  • Overview

    sscgmedia

     

     

    Title: Digital Media Analyst

     

    Department/Discipline: Media 

     

    Company/Location: SSCG Media Group, New York, NY

     

    Responsibilities

    • Act as primary day-to-day contact on insights and analytics to Multichannel Media Planners
    • Collaborate with key agency partners including Multichannel Media Planners, Account, Creative, and clients to develop campaign goals and align them with key performance indicators
    • Track campaign performance against key performance indicators, including but not limited to: impressions, clicks, CTR, interaction rate/time and site activity
    • Identify, gather, integrate, and analyze relevant data
    • Compile actionable, timely and user-friendly analytics reports inclusive of insights and recommendations to optimize campaign performance
    • Present digital media analytics reports to clients and key agency partners
    • Help to identify gaps in the overall data capture strategy and collaboratively implement enhancements
    • Stay ahead of Analytics industry trends and developments.

    Qualifications

    • Bachelor’s degree
    • A minimum of 1 – 2 years of experience analyzing and optimizing digital advertising campaigns
    • Knowledge of and practical experience with ad serving and reporting tools (DoubleClick/DART is a plus)
    • Must be proficient in Excel and other Microsoft Office applications
    • Excel skills: Delimit data, merge data, pivot tables, creating formulas within pivot tables, and vlookups
    • Proficient in creating dashboards and custom reports
    • Knowledge of visual techniques for data analysis and presentation
    • Strong analytical ability, critical thinking and proactive problem solving skills
    • Good organizational skills, strong attention to detail, and ability to support multiple brands
    • Ability to work in a fast-paced environment, multi-task and prioritize accordingly with flawless customer–centric focus
    • Works well under pressure and helps build office morale with positive energy
    • Impeccable written and verbal communication skills
    • Must be a self-starter, able to work independently and in team environment
    • Exposure to one or more of the following analytics applications (a plus): Omniture, Webtrends, and/or Google Analytics, Appature; Tableau, Hadoop & Merkle
    • Healthcare vertical experience (a plus)
    • Strong understanding of digital media, marketing, and web metrics
    • Experience manipulating multiple data sets and interpreting data trends
    • Experience presenting analytics reports in a clear, effective and dynamic manner to clients and key agency partners

     

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