Title: VP, Associate Director
CREATIVITY Creates high quality creative content and generates new and innovative ideas, collaborating with ACD-art partner and under the supervision of GCD, to create a broad range of marketing communication tactics to support integrated, cross-channel initiatives. Strategically partners with account management to understand business objectives and audience demographics to create effective communication tactics and messaging. Supervises junior- to mid-level copywriters, where appropriate, using judgment to advance the best thinking that is in line with brief and project scope. Actively listens to client needs to conceive, present and sell ideas that champion the brand.
TECHNICAL EXPERTISE Ensures that strategic and medical accuracy of content is achieved to leverage the key components of campaign relevance and maintain agency creative standards. Applies client-provided information, market research, AMA and client-preferred style to content and copy to ensure legal and regulatory compliance. Is fastidious with digital-asset management and client regulatory systems for timely, accurate workflow. Understands the needs and motivations of an audience and how they translate across a wide range of marketing channels. Familiar and experienced in both digital and traditional channels, including video, and understands best production process to effective execution.
NEW BUSINESS Supports the pursuit of organic business opportunities with research and analysis of the creative marketplace. Learns to identify new business opportunities within existing accounts to expand current assignments and acquire new projects. Uses presentation skills and command of content to contribute significantly to winning new assignments for the agency.
DEVELOPMENT Increases supervisory experience by learning to delegate successfully, helping to train and mentor junior talent, and deepening client relationships. An ACD can build a team, and the quality of relations with junior talent is key. Managing workload through delegation is essential. Partnership with other departments, especially Account Management, is important to building client trust.