• VP, Associate Director of Planning

    Job ID
    US-CA-San Francisco
    Account Planning
  • Overview

    tbwa-worldhealth logo

    Title: VP, Associate Director 



    CREATIVITY Creates high quality creative content and generates new and innovative ideas, collaborating with ACD-art partner and under the supervision of GCD, to create a broad range of marketing communication tactics to support integrated, cross-channel initiatives. Strategically partners with account management to understand business objectives and audience demographics to create effective communication tactics and messaging. Supervises junior- to mid-level copywriters, where appropriate, using judgment to advance the best thinking that is in line with brief and project scope. Actively listens to client needs to conceive, present and sell ideas that champion the brand.


    TECHNICAL EXPERTISE Ensures that strategic and medical accuracy of content is achieved to leverage the key components of campaign relevance and maintain agency creative standards. Applies client-provided information, market research, AMA and client-preferred style to content and copy to ensure legal and regulatory compliance. Is fastidious with digital-asset management and client regulatory systems for timely, accurate workflow. Understands the needs and motivations of an audience and how they translate across a wide range of marketing channels. Familiar and experienced in both digital and traditional channels, including video, and understands best production process to effective execution.


    NEW BUSINESS Supports the pursuit of organic business opportunities with research and analysis of the creative marketplace. Learns to identify new business opportunities within existing accounts to expand current assignments and acquire new projects. Uses presentation skills and command of content to contribute significantly to winning new assignments for the agency.


    DEVELOPMENT Increases supervisory experience by learning to delegate successfully, helping to train and mentor junior talent, and deepening client relationships. An ACD can build a team, and the quality of relations with junior talent is key. Managing workload through delegation is essential. Partnership with other departments, especially Account Management, is important to building client trust.





    • Minimum 6-10 years’ direct-to-physician/healthcare provider marketing and advertising writing experience
    • Expertise and facility working on science-based brand assignments and medical writing with precise attention to clinical detail
    • Demonstrated experience in the areas of immunology and oncology
    • Exceptional writing skills, strong command of the English language, ability to use creativity in writing, strong knowledge of medical terminology
    • Bachelors degree in English, Journalism, or equivalent experience
    • Creative concepting skills
    • Strong verbal communication skills
    • Expertise with creation and presentation of scientific table/graphs/charts and statistical data
    • Honed presentation skills
    • Organizational skills to handle high work volume; self-starter, working with minimum oversight


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