• Digital Strategist

    Job ID
    US-NY-New York
    Hyphen Digital
  • Overview

    Hyphen Digital is the interactive digital agency that pharmaceutical, biotechnology, and health care companies use to forge the ultimate connection with their target audiences. By employing innovative technology, we help our clients achieve marketing and educational goals more efficiently and successfully throughout a brand's life cycle, from molecule to market maturity. We are a specialty communications company within the Omnicom Group of Companies.


    We are looking for a digital marketing expert with extensive knowledge of multi-channel strategies to help us develop our digital media campaign business. This is a role for a smart, results-oriented person looking for an opportunity to work in a fast-growing, innovative digital communications business. This position provides a unique opportunity to create and implement cutting-edge digital customer engagement and digital scientific content strategies.

    The Digital Strategist will be given ownership and responsibility for the following activities:

    • Developing a digital customer engagement strategy blueprint, and helping implement the execution of the engagement model
    • Supporting assigned product teams in translating their brand strategy into a digital marketing plan and execution
    • Providing digital research, analysis and insight generation for all business activities
    • Proposal planning and management of multichannel and digital media campaign engagement initiatives
    • Leading and managing digital strategy projects from start to execution, providing iterative offering enhancements
    • Developing strategic and tactical offerings for digital strategy and planning
    • Developing offerings for collecting insights from patients and treatment stakeholders
    • Leading and/or providing expertise on new business and sales activities related to digital strategy
    • Establishing a client-facing role to present on digital strategy and research
    • Developing services and sales packages related to digital strategy and analysis
    • Digital landscape research
    • Content and data analysis and optimization
    • Digital focus groups with target audiences and digital stakeholders
    • Multichannel strategy
    • SEO strategy and optimization
    • Social media monitoring
    • Insight generation and mapping
    • Supporting high level of internal knowledge and awareness of digital strategies through continuous training and innovation initiatives

    Preferred Expertise

    • Experience with any of the Social Media Data Analytics (eg, Crimson Hexagon, Sysomos, Radian6, Brandwatch)
    • Experience with sales and marketing automation platforms (eg, Marketo, salesforce.com)
    • Experience in working directly with digital partners to develop and execute initiatives (eg, Google, third-party media providers, social media community platforms)
    • Experience in launching social media initiatives, having worked with leading social agencies and applications (eg, SERMO, Doximity, Twitter, Facebook, private communities)


    • 5+ years of multi-channel strategy and planning experience
    • Prior experience working as a digital analyst; hands-on digital research, content optimization and data analysis
    • Prior pharma or health care environment experience required
    • Expertise in all aspects of the role described


    You need to be able demonstrate strong strategic thinking backed up by strong project management and production skills with experience in digital and content analysis projects. Great client-facing and communication skills, proven account management skills, and strong selling and marketing skills are also required.


    If you have a genuine interest in new approaches, fresh innovative ideas, and a strong belief in your ability to make ideas real, you will be a great fit for the existing team.


    Personal Skills

    • Motivated with a can-do attitude, flexible, open with excellent communications skills
    • Ability to overcome challenging requirements and demonstrate creativity and innovation in finding ways to execute never-been-done-before ideas
    • Detail-oriented with systematic and structured logical thinking
    • Ability to think strategically and execute methodically

    What we offer:

    • A competitive compensation package
    • Paid annual vacation, holiday and sick time off
    • Comprehensive health plans including medical, dental and vision
    • Competitive 401(k) investment options
    • Employee stock purchase plan
    • Life insurance
    • Commuter benefits
    • Employee referral awards
    • Employee Assistance Program
    • Tuition reimbursement
    • Training and mentoring opportunities through programs such as Omnicom University, led by international influencers and Harvard Business School professors
    • Retail and entertainment discounts and benefits available
    • A rewarding workplace and a fun team environment

    The companies within the Healthcare Consultancy Group are Equal Opportunity Employers. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.


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