• Senior Copywriter

    Job ID
    US-NY-New York
    WILDTYPE, a TBWA\WorldHealth company
  • Overview



    The Senior Copywriter assists in creating a comprehensive copy platform for assigned accounts. The Senior Copywriter should demonstrate knowledge of the Client’s business and begin contributing strategic input into marketing/advertising initiatives.



    Primary Job Responsibilities

    • Assist in creating comprehensive copy platform for each assigned account
    • Work as a team with art directors to develop conceptual approaches to meet Client objectives
    • Demonstrate sound understanding of marketing
    • Develop and contribute strategic input into marketing/advertising initiatives
    • Demonstrate thorough knowledge of Client’s business
    • Attend regular status meetings
    • Prepare and submit work for Med/Legal and DDMAC approval
    • Demonstrate adequate understanding of market research to create test materials and effectively attend research
    • Attend relevant trade shows and share learning’s with team
    • Develop positive, productive relationships with appropriate members of Client/Agency team
    • Maintain positive relationships with Editorial and Project Management
    • Demonstrate high level of professional craftsmanship and superior writing skills
    • Be aware of, and familiar with, medical and scientific information that pertains to Agency brands
    • Maintain awareness of current advertising, marketing, and other communications
    • Demonstrate the ability to work in various forms of media
    • Write with minimal direct supervision
    • Manage, mentor and supervise Junior Copywriters and Copywriters, if applicable
    • Present effectively and clearly communicate creative concepts to sell Agency work to Clients
    • Follow jobs from startup into production
    • Review/edit copy within group to ensure that it is accurate, on strategy and creatively excellent
    • Route all copy to Associate Creative Director or Creative Director for review before it goes to client
    • Function autonomously on a day to day basis; but involve supervisor in major decisions

    Additional Responsibilities

    • Communicate effectively and professionally both internally and externally
    • Demonstrate good problem-solving and interpersonal skills
    • Demonstrate ability to set priorities while handling multiple projects and to delegate work appropriately
    • Remain calm despite high pressure situations
    • Project a professional, positive attitude toward peers and clients within the department and the agency
    • Uphold Agency quality standards in servicing the Client
    • Maintain accurate time sheets
    • Foster a positive team atmosphere demonstrating respect for peers and supervisors
    • Assist other members of department/team as needed when workload allows
    • Foster senior level partnerships with creative/account colleagues
    • Uphold the Company Values (the 3 E’s) in all decisions and interactions

    Management Responsibilities

    • Monitor, review and approve time sheets in terms of hours worked, if applicable
    • Provide constructive and direct ongoing feedback
      • Evaluating (or helping to evaluate) team performance, resolve staff issues and generate performance reviews
    • Train (or help to train) new hires in process and procedures of the account
    • Monitor (or help to monitor) daily account workload


    • College degree
    • 3-6 years of copywriting experience
    • Some agency experience, including 1 year of direct-to-physician
    • Proficiency with word processing programs
    • Copywriter portfolio
    • Excellent oral communication and presentation skills
    • Professional image
    • Demonstrated ability to work autonomously


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