Senior Copywriter

Job ID
US-NY-New York
WILDTYPE, a TBWA\WorldHealth company




The Senior Copywriter assists in creating a comprehensive copy platform for assigned accounts. The Senior Copywriter should demonstrate knowledge of the Client’s business and begin contributing strategic input into marketing/advertising initiatives.



Primary Job Responsibilities

  • Assist in creating comprehensive copy platform for each assigned account
  • Work as a team with art directors to develop conceptual approaches to meet Client objectives
  • Demonstrate sound understanding of marketing
  • Develop and contribute strategic input into marketing/advertising initiatives
  • Demonstrate thorough knowledge of Client’s business
  • Attend regular status meetings
  • Prepare and submit work for Med/Legal and DDMAC approval
  • Demonstrate adequate understanding of market research to create test materials and effectively attend research
  • Attend relevant trade shows and share learning’s with team
  • Develop positive, productive relationships with appropriate members of Client/Agency team
  • Maintain positive relationships with Editorial and Project Management
  • Demonstrate high level of professional craftsmanship and superior writing skills
  • Be aware of, and familiar with, medical and scientific information that pertains to Agency brands
  • Maintain awareness of current advertising, marketing, and other communications
  • Demonstrate the ability to work in various forms of media
  • Write with minimal direct supervision
  • Manage, mentor and supervise Junior Copywriters and Copywriters, if applicable
  • Present effectively and clearly communicate creative concepts to sell Agency work to Clients
  • Follow jobs from startup into production
  • Review/edit copy within group to ensure that it is accurate, on strategy and creatively excellent
  • Route all copy to Associate Creative Director or Creative Director for review before it goes to client
  • Function autonomously on a day to day basis; but involve supervisor in major decisions

Additional Responsibilities

  • Communicate effectively and professionally both internally and externally
  • Demonstrate good problem-solving and interpersonal skills
  • Demonstrate ability to set priorities while handling multiple projects and to delegate work appropriately
  • Remain calm despite high pressure situations
  • Project a professional, positive attitude toward peers and clients within the department and the agency
  • Uphold Agency quality standards in servicing the Client
  • Maintain accurate time sheets
  • Foster a positive team atmosphere demonstrating respect for peers and supervisors
  • Assist other members of department/team as needed when workload allows
  • Foster senior level partnerships with creative/account colleagues
  • Uphold the Company Values (the 3 E’s) in all decisions and interactions

Management Responsibilities

  • Monitor, review and approve time sheets in terms of hours worked, if applicable
  • Provide constructive and direct ongoing feedback
    • Evaluating (or helping to evaluate) team performance, resolve staff issues and generate performance reviews
  • Train (or help to train) new hires in process and procedures of the account
  • Monitor (or help to monitor) daily account workload


  • College degree
  • 3-6 years of copywriting experience
  • Some agency experience, including 1 year of direct-to-physician
  • Proficiency with word processing programs
  • Copywriter portfolio
  • Excellent oral communication and presentation skills
  • Professional image
  • Demonstrated ability to work autonomously


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