Vice President, Strategic Planner
The Vice President, Strategic Planner is a driver for strategic planning activities. He/She is experienced in pharmaceutical market analysis, market research, brand development, and marketing.
Collaborate on the development of thorough market analysis for pharmaceutical products including market data, physician’s perspective, patient journey and concerns, payer involvement, critical trends and upcoming market events.
Lead and develop strategic deliverables that include but not limited to: competitive analysis; brand
positioning; opportunity identification; workshops; and brand plans.
Drive discussions with client to identify actionable options to protect value and/or capitalize on
Facilitate client discussions to align on key strategic topics (eg, positioning)
Work with colleagues and clients to leverage market perspective into a fully integrated marketing
plan for clients’ assets, including: multi-channel brand marketing strategy; unbranded and
mechanism communication strategy; KOL engagement plan and disease education programming
Liaise with agency creative colleagues to ensure high quality execution aligned with agreed client
Work with client account leadership to anticipate client strategic challenges and propose appropriate engagement opportunities. Assist in development of new business pitches
5-8 years experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals & healthcare and/or pharmaceutical advertising agency in a strategy, account, or creative role
Familiarity with commercially available healthcare and pharmaceutical databases, and market
Facility with common analytical frameworks, qualitative and quantitative
Excellent written and oral communication skills
Strong presentation skills
Leadership abilities and experience with matrix team management
Ability to manage stakeholders and work across multiple client teams
Facility with standard business software: Excel, Powerpoint, etc.