• VP Strategic Planner

    Job ID
    2018-13597
    Location
    US-NY-New York
    Category
    Account Planning
    Company
    TBWA\WorldHealth
  • Overview

    tbwa-worldhealth logo


    Vice President, Strategic Planner

     

    The Vice President, Strategic Planner is a driver for strategic planning activities. He/She is experienced in pharmaceutical market analysis, market research, brand development, and marketing.

     

    Primary Responsibilities:

     

    Collaborate on the development of thorough market analysis for pharmaceutical products including market data, physician’s perspective, patient journey and concerns, payer involvement, critical trends and upcoming market events.

    • Work with internal colleagues and client to define and address information needs through primary and secondary research
    • Develop perspective on relevant markets including challenges and opportunities for helping clients realize value.

     

    Lead and develop strategic deliverables that include but not limited to: competitive analysis; brand

    positioning; opportunity identification; workshops; and brand plans.

    • Drive discussions with client to identify actionable options to protect value and/or capitalize on

      opportunities

    • Facilitate client discussions to align on key strategic topics (eg, positioning)

    • Work with colleagues and clients to leverage market perspective into a fully integrated marketing

      plan for clients’ assets, including: multi-channel brand marketing strategy; unbranded and

      mechanism communication strategy; KOL engagement plan and disease education programming

    • Liaise with agency creative colleagues to ensure high quality execution aligned with agreed client

      strategies

    • Work with client account leadership to anticipate client strategic challenges and propose appropriate engagement opportunities. Assist in development of new business pitches

    Qualifications

    • 5-8 years experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals & healthcare and/or pharmaceutical advertising agency in a strategy, account, or creative role

    • Client contact

    • Familiarity with commercially available healthcare and pharmaceutical databases, and market

      research methodologies

    • Facility with common analytical frameworks, qualitative and quantitative

    • Excellent written and oral communication skills

    • Strong presentation skills

    • Leadership abilities and experience with matrix team management

    • Ability to manage stakeholders and work across multiple client teams

    • Facility with standard business software: Excel, Powerpoint, etc.

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