• VP, Account Planner

    Job ID
    2019-14822
    Location
    US-NY-New York
    Category
    Account Planning
    Company
    DDB Health
  • Overview

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    Title: VP, Account Planner

     

    Department/Discipline: Account Planning

     

    Company/Location: DDB Health/New York

     

    Responsibilities:

    • Proactively works as a core team member together with Account, Channels and Innovation, Medical and Creative Team on each brand.
    • Provides a deep understanding of the behaviors, drives and motivations of the target customer and the brand and ensures both are top of mind throughout the entire strategic and advertising development process
    • Uncovers customer insights and identifies strategic opportunities based on these insights
    • Identifies brand equities, personality, and positioning
    • Takes the lead writing the Creative Strategy
    • Briefs the Creative Team
    • Supports the Creative Team throughout the creative development process (provides research results and other stimulus materials)
    • Perseveres in nurturing and championing the “big creative idea”
    • Understands and champions “the Brand”
    • Responsible for the Research function internally
    • Builds a strong day-to-day partnership with clients and research colleagues on each of the brands
    • Gives research input into design of qualitative and quantitative studies conducted by Client Research Group
    • Attends research meetings with Client Research suppliers
    • Attends Client meetings when strategy and creative work are presented

     

    Qualifications and Experience:

    • Strong interpersonal/people skills
    • Possess both intuitive and analytical skills
    • Strong facilitation skills
    • Experience conducting focus groups and one on one interviews
    • Passionate about understanding customer motivations
    • Driven by a desire to “dig beneath the surface” to uncover insights
    • Expert in qualitative research methods and has familiarity with quantitative methodologies
    • Strong marketing and strategic skills
    • Outstanding communication skills (articulate, good writer, strong presenter)
    • Strong team player
    • Strong conceptual skills
    • Familiarity and experience with a variety of product categories
    • Willingness to extrapolate from experience in the absence of data
    • Ability to turn knowledge of how a target thinks into insights/ideas
    • Passion for the target, the brand, and for developing great advertising
    • Bachelor’s Degree
    • 3-5 years of Account Planning experience

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