• VP Director of Medical Strategy

    Job ID
    2019-17913
    Location
    US-NY-New York
    Category
    Strategy
    Company
    TBWA\WorldHealth
  • Overview

     

    tbwa-worldhealth logo

     

    VP DIRECTOR OF MEDICAL STRATEGY

     

    YOU ARE THE SCIENTIFIC DISRUPTOR

    You were born with a curious mind and the motivation to seek answers to your questions. The more complicated the terrain, the more driven in your pursuit. But your impressive scientific knowledge isn’t satisfying in and of itself, you’re compelled to apply that knowledge to disruptive action.

     

    You love to challenge the status quo and, in doing so, you help clients discover the true opportunities within their brands. Clinical data are only dull to those who don’t understand how to unlock their potential. Your innovative thinking leads to novel approaches to solving any and every brand challenge. And your team and your clients come to depend on your insights, which they correctly view as invaluable to the creation of unique communications.

     

    MOTIVATION AND GROWTH

     

    YOU WILL BE EXPECTED TO:

    • Create a culture that grows and motivates staff to adopt scientific strategy as central to brand efforts
    • Manage and mentor junior medical strategists to foster engagement through learning and development that leads to career growth

    YOU WILL EXCEL BY:

    • Being an indispensable mentor to those within the strategy group and within the broader agency

    BUSINESS DEVELOPMENT

     

    YOU WILL BE EXPECTED TO:

    • Lead overall scientific strategic efforts for new business opportunities
    • Attend live pitch presentations and be an authority within the opportunity

    YOU WILL EXCEL BY:

    • Consistently identifying strategies central to new business wins

    FORESIGHT

     

    YOU WILL BE EXPECTED TO:

    • Be a leader in helping brand teams and internal agency partners understand evolving landscapes and best paths forward
    • Contribute to and lead aspects of Disruption Live, helping to find trending topics and monitor macro-trends in culture

    YOU WILL EXCEL BY:

    • Being seen as a thought leader within the broader TBWA\ network

    CLIENT RELATIONSHIP

     

    YOU WILL BE EXPECTED TO:

    • Develop meaningful and productive senior client relationships to ensure strategic recommendations exceed expectations

    • Contribute to creating and facilitating agency and client ideation sessions relevant to science, competitive workshops, and communication strategy

    YOU WILL EXCEL BY:

    • Being viewed as an indispensable partner to the client and perceived as the pioneer for new methods that generate breakthrough insights

    STRATEGY CREATION

     

    YOU WILL BE EXPECTED TO:

    • Work with account and creative teams to ensure strategies take full advantage of the science behind our brands

    • Work to incorporate novel areas of science into Disruption workshops, and new Disruption tools

    • Continuously seek and bring forward novel perspectives on the science behind our brands

    YOU WILL EXCEL BY:

    • Using established and fresh sources of insight that persuade both the agency and clients to embrace novel strategies and daringly Disruptive ideas

     

    POSITION REQUIREMENTS:

     

    • Advanced degree (MD, PhD, PharmD) with 7 years’ prior work experience in a medical education, advertising, or marketing environment
    • Prior agency and brand medical education or medical strategy experience
    • A foundational skill set defined by
      • Oratory talent, verbal and written communication skills, and the ability to command a room
      • Independence
      • Patience, confidence, and leadership
      • Creativity and strategic agility

     

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