VP, Experience Planner

Job ID
2020-20799
Location
US-NY-New York
Category
Experience Planning
Company
Harrison & Star

Overview

 

Harrison and Star Logo

 

 

VP, Experience Planner 

 

We are looking for a Vice President, Experience Planner to contribute to the creation of best-in-class multichannel experiences for customers. You should be a solutions-oriented team player, prepared to roll up your sleeves and partner with creative, account and broader strategy teams on multichannel NPP, mobile, web, CRM, and social media initiatives. 

 

 

RESPONIBILITES:

  • Lead the development of insight-driven engagement strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)
  • Possess a mastery of digital channels and how to maximize awareness and engagement for target audiences online in order to create efficiencies between traditional and digital channels
  • Connect insight to strategy to experience to effectively guide account and creative teams in the development of multichannel brand ecosystems
  • Define project and scope needs for all multichannel and digital initiatives in partnership with Project Management
  • Act as primary client contact for multichannel and digital programs and strategies; continually foster productive client-agency relationships and become a trusted advisor to our clients
  • Develop strategic, cross-channel measurement plans and meaningful KPIs for continued optimization, as well as work with analytics group to report insights gained and effectiveness of digital activities
  • Serve as a champion at the agency for experience planning

  • Write inspiring digital creative/project briefs and brief in-house teams or partner agencies to develop the content/experience needed to bring channels to life
  • Train clients and colleagues on digital best practices and trends
  • Serve as a mentor and manager to junior members of the team to ensure best practices in digital and multichannel are consistently applied
  • Assist in improving overall digital process & workflow
  • Organize and lead client workshops, presentations, and other working sessions as required

 

Desired Skills and Experience:

  • BA/BS Degree
  • 8-12 years related experience
  • Be entrepreneurial and comfortable working with limited but guided oversight
  • Excellent writing, presentation and communication skills: Be able to tell a great story – bringing clients along so that ideas, concepts, and projects can move forward
  • Great attention to detail, enthusiasm, organization, multi-tasking and a team player
  • Understanding of FDA regulations as it pertains to pharmaceutical/healthcare marketing
  • Ability to critically provide input for and interpret results of qualitative and quantitative research
  • Solid understanding of user experience principles digital best practices across web, mobile, CRM/email and social
  • Skilled in MS Office (PowerPoint, Word); Keynote a plus (but not required)
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Strong collaboration skills and the ability to work diligently with colleagues and vendors to meet business goals

 

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