Freelance VP, Experience Strategist

Job ID
2020-23129
Location
US-NY-New York
Category
Experience Planning
Company
TBWA\WorldHealth

Overview

tbwa-worldhealth logo

 

Freelance VP, EXPERIENCE STRATEGY DIRECTOR

 

YOU ARE AN ARCHITECT

All great brands deploy endless touchpoints into the marketplace, 80% digital. You help customers understand the value of creating innovative experiences. As a key client partner, you work to define the connected brand experience seamlessly blending digital and non-digital tactics that will move target audiences along the adoption continuum. This will all help deliver the story, drive customer retention, and ideally encourage sharing.

 

In this role, you understand the importance of setting goals that support the brand’s objectives and working with the analytics team to set clear metrics and KPIs. As a team leader you will help direct reports, broader agency teams, and clients apply the best practice approach to measurement of a broad range of complex initiatives.

 

Data Centered: 

 

You will be expected to: 

• Partner with Data & Analytics team to review metrics and KPIs
• Identify ongoing optimizations and campaign opportunities
• Showcase measurement process internally as learning for agency team
• Ensure small and big ideas presented are fueled by data and insights

 

You will excel by: 

•Sharing digital knowledge within the agency and with clients
• Suggesting collaboration with external experts to round out innovative ideas

 

Business Development: 

 

You will be expected to: 

• Lead your team in the discovery and refinement of trends and insights across emerging and traditional channels
• Define relevant innovation trends to our customers and help them see the connections to their brand’s challenges; ultimately leading to new agency workstreams
• Manage more junior team members to ensure quality and timely deliverables and to identify organic growth opportunities

 

You will excel by:

• Actively adding value and new ideas in meetings
• Having the ability to create a POV and strong presentation capabilities
• Anticipating client asks and utilizing results for informed optimizations

 

Motivation & Growth

 

You will be expected to: 

• Lead your team on a day-to-day basis, establishing a culture of constant learning and leaning into developing forward-thinking experiences on behalf of your clients’ brands
• Stay up to date and educate Internal and external stakeholders on latest digital platforms, trends, and best practices and how they apply to pharma
• Research and propose new vendors and/or data sources to evolve current “tools”

 

You will excel by:

• Generating innovative ideas and team thinking/ideas with research-driven insights and potential brand impact

 

Client Relationship

 

You will be expected to:

•Constantly think about the current state of the market and proactively discuss with clients the Agency POVs on what digital trends are gaining momentum and the implications for their business
• Lead internal and client stakeholders on exploring innovative ideas that address current business challenges
• Propose research methodologies and data analysis to inform recommendations/innovative ideas
• Guide client from POV to prototype in partnership with UX and creative agency partners

 

You will excel by:

•Managing individual workstreams
• Mentoring non-team members within the agency

 

POSITION REQUIREMENTS:
• 6-8 years of experience in an agency strategy role
• Proficiency in project leadership
• Strategic thinking skills
• Multichannel/digital acumen
• Curiosity, ingenuity & confidence
• Ability to apply data and insights
• Presentation skills
• Demonstrated understanding of the key marketplace trends
impacting the multichannel promotional space
• Proven ability to create an omnichannel experience map

 

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you

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