VP, Experience Strategy Director

Company
TBWA\WorldHealth
Category
Strategy & Insight
Location
US-NY-New York
Job ID
2021-27104
LI
#LI-RK1

Overview

Title: VP, Director, Experience Strategist

Company/Location: TBWA|WH /New York

Department/Discipline: Strategy

 

The VP, Director, Experience Strategist partners with clients’ and agency’s teams to provide leadership and focus, helping turn brand strategies into actionable and measurable customer engagement plans through the creation of innovative multichannel customer experiences with a focus on the activation of social media.

 

Primary responsibilities:  

  • As an agency innovation lead, keeps ahead of marketplace/digital trends that will drive business gold and/or reduce customer friction points
  • Synthesize and leverage multiple inputs (eg, brand strategy/history, business goals, customer knowledge, competitive landscape, data, etc.) to provide multichannel marketing recommendations across customer segments that improve the impact and efficiency of our client’s marketing efforts
  • Lead internal and client-facing discussions on customer experience deliverables
  • Represent customer experience in strategic and tactical planning efforts and scopes
  • Recommend enhancements to the roles and procedures of the XP team

Qualifications/Requirements:

  • Excellent presentation, written, and oral communication skills
  • 6-8 years minimum healthcare agency experience, with emphasis on US HCP brands across pre-launch, launch, and in-line settings
  • Strategic thinking skills, multichannel digital acumen and ability to apply data and analytics all required
  • HCP Social: social strategy as well as a solid understanding of all open and closed platforms
  • HCP Paid social execution experience
  • Curiosity, ingenuity & confidence, with a demonstrated understanding of key marketplace trends impacting the multichannel promotional space
  • Proven ability to create an omnichannel experience map
  • Possess good problem-solving and interpersonal skills and the ability to handle multiple projects/accounts/deliverables
  • Experience utilizing data to segment customers and assess performance of multichannel plans, pulling learnings through into optimization recommendations
  • Understanding of the technical nature of digital marketing solutions, ability to liaison with the multiple partners involved, and testing of digital marketing and creative 
  • Strong understanding of HCP and patient integrated marketing programs including email and display campaigns, social media, e-detailing, search, and CLM
  • Proven strong client relationship skills

Vice President Responsibilities

  • Acts as an advocate of TBWA\WH; makes decisions with the Agency’s and employees’ best interest in mind
  • Provides leadership within his/her department as well as across the Agency
  • Proactively provides suggestions that impact agency policy and operations
  • Demonstrates support of the Agency’s goals and mission
  • Presents a professional and positive image of TBWA\WH both internally and externally
  • Motivates direct reports, and acts as a mentor to all within Agency
  • Identifies, recruits, trains and develops talent

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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