SVP, Group Strategy Director

Company
TBWA\WorldHealth
Category
Strategy & Insight
Location
US-NY-New York
Job ID
2021-28287
LI
#LI-RK1

Overview

SVP, Group Strategy Director

 

YOU ARE THE SHERPA OF DISRUPTION®

 

You love sinking your teeth into a methodology you believe in and then guiding others along its path. You’re inspired by turning conventions on their heads, defying expectations, and achieving the seemingly unattainable. You’re perfectly suited to direct the agency and its clients toward disruptive strategies. You act as a counselor of disruptive thinking, continually shaping our agency of makers, and proactively bring clients ideas that capture aspirations beyond what they’ve imagined. You lead the agency into new areas of growth and revenue potential. And you help to unlock the potential in every promising scenario. Your leadership is appreciated by your colleagues and indispensable to your clients, engendering uncommon loyalty.

 

5% Proactive Idea Creation

  • Ensure new, novel ideas are consistently brought forward to the client
  • Work with Omnicom and/or potential external partners to create unique, differentiating, revenue-generating ideas

15% Business Growth

  • Lead overall strategic efforts for organic and new business opportunities
  • Work with business development and agency senior leadership to keep pace with industry developments and trends

15% Team Motivation and Mentorship

  • Create a team culture that motivates staff to adopt Disruption
  • Manage and mentor junior team members to foster engagement through learning and development leading to career growth
  • Partner on cross-agency initiatives to develop best practices and improve ways of working

20% Client Relationships

  • Develop meaningful and productive senior client relationships toensure strategic recommendations exceed expectations
  • Partner with other TBWA\ and Omnicom teams to help close the gap in their strategy needs

 

55% Strategy Oversight

  • Provide leadership and oversight for all brand strategy efforts, including but not limited to Disruption, marketing, medical,digital, and brand-building strategy
  • Partner with strategy team specialists (eg, digital, planning,medical) to ensure specific strategy needs for brands are being met
  • Provide strategic guidance across a portfolio of brands
  • Work with internal colleagues and client to define and address information needs through primary and secondary research 
  • Develop perspective on relevant oncology market topics including challenges and opportunities for helping clients realize maximum brand value 
  • Lead and develop strategic deliverables that include but not limited to: competitive analysis; brand positioning; opportunity identification; workshops; and brand plans. 
  • Drive discussions with client to identify actionable options to protect value and/or capitalize on opportunities 
  • Facilitate client discussions to align on key strategic topics (eg, positioning) 
  • Work with colleagues and clients to leverage market perspective into a fully integrated marketing 
  • plan for clients’ assets, including: multi-channel brand marketing strategy; unbranded and 
  • mechanism communication strategy; KOL engagement plan and disease education programming 
  • Liaise with agency creative colleagues to ensure high quality execution aligned with agreed client strategies 
  • Work with client account leadership to anticipate client strategic challenges and propose appropriate engagement opportunities.
  • Proactively identify game-changing insights and/or to test proposed break-out theories/executions
  • Successful leadership of new business pitches 

 

 Qualifications 

  • 8-10 years + experience in pharmaceutical marketing and/or strategy consulting in pharmaceuticals & healthcare and/or pharmaceutical advertising agency in a strategy, account, or creative role 
  • Oncology/ Companion diagnostic experience preferred; strong understanding of IDN/academia and community practice dynamics
  • Familiarity with commercially available healthcare and pharmaceutical databases, and market research methodologies 
  • Facility with common analytical frameworks, qualitative and quantitative 
  • Excellent written and oral communication skills 
  • Strong presentation skills 
  • Leadership abilities and experience with matrix team management 
  • Ability to manage stakeholders and work across multiple client teams 
  • Deep understanding of disruptive technologies and channels: social media, mobile, cloud, IoT, analytics
  • Facility with standard business software: Excel, Powerpoint, etc.

 

POSITION REQUIREMENTS:

  • Bachelor’s Degree or equivalent experience, and 10+ years’prior work experience, preferably in an agency environment (HCP pharmaceutical experience highly desired and oncology experience a must)
  • Prior internal team and brand strategy experience
  • Willingness to travel 20%-40% of the time, depending on client location(s)

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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