Freelance ACD, Copy

Company
TBWA\WorldHealth
Category
Copy & Content
Location
US-NY-New York
Job ID
2021-29292
LI
#LI-BS1

Overview

Title: Freelance Associate Creative Director, Copy

Location: New York, United States

Position Type: Full Time/Regular

Objectives:

 

  1. CREATIVITY Creates high quality creative content and generates new and innovative ideas, alongside visual partners and under the supervision of GCD, to create a broad range of marketing communication tactics to support integrated, cross-channel initiatives. Interacts with account management to understand business objectives and audience demographics to create effective communication tactics and messaging. May supervise junior- to mid-level copywriters, where appropriate, using judgment to advance the best thinking that is in line with brief and project scope.  Presents and sells ideas to clients; listens and interprets client
  2. TECHNICAL EXPERTISE Ensures that strategic and medical accuracy of content is achieved to leverage the key components of campaign relevance and maintain agency creative standards. Applies client-provided information, market research, AMA and client-preferred style to content and copy to ensure legal and regulatory compliance. Is facetious with digital-asset management and client regulatory systems for timely, accurate workflow. Understands the needs and motivations of an audience and how they translate across a wide range of marketing channels. Familiar and experienced in both digital and traditional channels, including video, and understands best production
  3.  NEW BUSINESS Supports the pursuit of organic business opportunities with research and analysis of the creative marketplace. Learns to identify new business opportunities within existing accounts to expand current assignments and acquire new projects. Uses presentation skills and command of content to help win new
  4. DEVELOPMENT Increases supervisory experience by learning to delegate successfully, helping to train and mentor junior talent, and deepening client relationships. An ACD has the opportunity to build a team, and the quality of relations with junior talent is key. Managing workload through delegation is essential. Partnership with other departments, especially Account Management, is important to building client trust.

Requirements:

  • Bachelor’s degree in English, Journalism, or equivalent experience
  • Minimum 6-10 years’ direct-to-physician/healthcare provider marketing and advertising writing experience
  • Minimum 6-10 years healthcare agency experience
  • Demonstrated expertise and facility working on science-based brand assignments
  • Exceptional writing skills, strong command of the English Language, ability to use creativity in writing, good working knowledge of medical terminology
  • Creative concepting skills
  • Strong verbal communication skills
  • Expertise with creation and presentation of scientific table/graphs/charts and statistical data
  • Honed presentation skills
  • Organizational skills to handle high work volume; self-starter, working with minimum oversight

Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.

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