Senior Planner, Multichannel Media

SSCG Media
Media Planning & Buying
US-NY-New York
Job ID


Title: Senior Planner, Multichannel Media

Company/Location: SSCG Media Group / Hybrid (tri-state area)


SSCG Media Group ( is the one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of the Omnicom Health Group Family.

Be a part of a team who thinks having fun, learning something new every day, and being creative in everything we do are some of the key ingredients to your success. Join an organization that has experienced tremendous growth and doesn’t plan to stop anytime soon! See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work.

If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!


• Independently lead the strategic planning and tactical implementation of multichannel media campaigns across all professional media channels such as (but not limited to): online, mobile, print, convention/OOH, point of care, direct mail & peer to peer channels; ensure multichannel plans tie back to brand strategies
• Earn respect and maintain positive relationships with clients, agency stakeholders, and media supplier partners and internal team in order to further the mutual interests of the agency and clients
• Have a voice at the table; develop strong POVs and present confidently with Substance, Style, Conviction & Grace
• Train & motivate coordinators, assistant planners, and planners by encouraging innovation and creativity throughout all projects; serve as role model; begin to supervise and counsel junior staff in daily activities
• Support agency philosophy & core values and promote positive working relationships
• Proactively bring new ideas, opportunities, and best practices to agency and client teams
• Attend and actively participate in brainstorming sessions & new business meetings
• Stay ahead of multichannel media industry trends and developments and share new ideas with colleagues and clients
• Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on optimization recommendations
• Maintain and monitor all aspects of the media plan, including establishing media objectives and strategies, developing recommendations, tracking media expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
• Collaborate with SSCG Media Research Manager to ensure recommendations are grounded in data


Qualifications and Experience:
• Bachelor’s degree
• Minimum of 4 years media experience
• Strong knowledge of all healthcare/pharmaceutical media channels
• Confident presentation and people skills
• Strong verbal and written communication skills
• Ability to prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
• Diplomacy skills
• Solid negotiation skills
• Ability to troubleshoot and provide solutions
• Ability to work independently but also be a team player
• Positive energy


Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.


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