Title: Associate Director, Programmatic
Company/Location: SSCG Media Group/New York
SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of Omnicom Health Group.
Be a part of a team who thinks having fun, learning something new every day, and being creative in everything we do are key ingredients to your success. Join an organization that has experienced tremendous growth and doesn’t plan on stopping anytime soon! See how Substance, Style, Conviction and Grace (SSCG) are held as core values and instrumental in your growth. We offer rich opportunities to each individual to foster growth, keep them challenged and help them uncover their passion in their work.
If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!
Overview
We are seeking a highly skilled and motivated Associate Director of Programmatic Advertising to join our team. The successful candidate will help lead our programmatic advertising efforts, driving growth and maximizing ROI for our clients in an expanding department.
Qualifications:
- 4+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
- Experience in health/pharmaceutical advertising and applicable policies as they pertain to digital activation
- Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit; this includes owner/partnership of DSP/SSP vetting and selection
- Accountable to daily programmatic team operations and campaign excellence
- Effectively train, manage, and lead programmatic team members
- Identify and test new programmatic channels and products, highlighting client value in results and sharing across client teams and organization
- Identify training and development needs of client team and broader functional team
- Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used effectively
- In-depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy, and health-specific partners/platforms
- Strong project management and organizational skills with experience developing department process
- Experience in PulsePoint, DeepIntent, and/or Lasso is not required but preferred.
Responsibilities:
The Associate Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful AD will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.
- Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
- Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
- Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
- Effectively presenting strategic and tactical plans to clients, staff, and internal teams
- Provide regular insight and training to challenge and develop junior team members
- Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
- Understanding of business concepts and client objectives to identify campaign expansion opportunities
- Manage the relationship with DSP and data partners, while developing plans to test and utilize new product offerings that can enhance programmatic business/process
- Advocate for the value of programmatic by educating clients, partners and internal teams on the use of the latest tech/data advancements and capabilities in this ever-evolving space
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.
