Omnicom Health Group

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SVP, Account Planner

SVP, Account Planner

Job ID 
2017-9015
Location 
US-NY-New York
Category 
Account Planning
Company  
DDB Health

About this job

Overview

DDBHealth_Logo_2c_solo

 

DDB Health is a global network of healthcare communications companies dedicated to helping clients use creativity—and creative technology—as a force for good health. Through deep insight into customers, channels, and behavior, DDB Health creates meaningful change on behalf of important healthcare brands.

 

Title: SVP, Account Planner

 

Company/Location: DDB Health / New York, NY

 

Department/Discipline: Account Services 

 

Core Competencies: Customer Focus, Interpersonal Savvy and Creativity


Responsibilities: 

  • Uncovers customer insights and identifies strategic opportunities based on these insights
  • Identifies key customer insights from existing data and translates into relevant programs
  • Perseveres in nurturing and championing the “big creative idea”
  • Participates in brainstorm sessions that result in areas of opportunity for the brand, concept development for new products, holistic marketing ideas and innovative ways to reach patients, consumers or healthcare professionals
  • Designs and manages research projects. Analyzes qualitative and quantitative research results for agency and client needs, such as copy test results, MRI data, segmentation studies and consumer communications checks
  • Utilizes proprietary and secondary research to identify and assess target characteristics and needs, strength of competition, and identifies cultural attitudes and behaviors toward brands
  • Develops questionnaires (sample selection, data collection, analysis and report writing)
  • Uses quantitative and qualitative data to unearth consumer insights and drive client decisions
  • Optimizes the impact of customer insights in program development by inspiring and partnering with creatives
  • Creates demand for Account Planning's contributions by demonstrating its impact on the brand and team

 

Qualifications and Experience:

  • 7-10 years of Account Planning experience within an advertising agency
  • Experience within healthcare advertising, relationship marketing and/or interactive advertising is a plus
  • An interest in bringing new ideas to the table beyond the day to day brand strategy and communication planning
  • Capable of building relationships with clients at a senior level and the ability to build their trust to help to navigate their thinking
  • Expert in both qualitative and quantitative research methods
  • Driven by a desire to dig beneath the surface to uncover insights
  • Ability to turn knowledge of how a target thinks into insights/ideas
  • Passion for the target, the brand, and for developing great advertising
  • An intuitive ability to understand consumers
  • Strong team player with the ability to challenge the team
  • An avid follower of how marketing and advertising are evolving
  • An ability to work with creative teams to help them understand an insight and translate it into on strategy creative
  • Exceptional writing, communication and persuasive skills
  • Bachelor of Arts or Sciences. MBA or Masters is a plus