Omnicom Health Group

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Senior Planner, Multichannel Media

Senior Planner, Multichannel Media

Job ID 
US-NY-New York
SSCG Media

About this job




Title: Senior Planner, Multichannel Media


Discipline/Department: Media 


Company/Location: SSCG Media Group/ New York, NY 


SSCG Media Group ( is the largest full-service, 100% pharma-focused strategic media planning and buying group in the world and is a proud member of The CDM Group Family.


Be a part of a team who thinks having fun, learning something new every day, and being creative in everything we do are some of the key ingredients to your success. Join an organization that has experienced tremendous growth and doesn’t plan to stop anytime soon! See how Substance, Style, Conviction and Grace (SSCG) are held as core values and recognized in you. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work. 


If you have Substance, Style, Conviction and Grace (along with all the skills below), we want to hear from you!



  • Independently lead the strategic planning and tactical implementation of multichannel media campaigns across all professional media channels such as (but not limited to): online, mobile, print, convention/OOH, point of care, direct mail & peer to peer channels; ensure multichannel plans tie back to brand strategies
  • Maintain and monitor all aspects of the media plan, including establishing media objectives and strategies, developing recommendations, tracking media expenditures to ensure budget compliance, negotiation/buying, implementation and optimization
  • Collaborate with SSCG Media Research Manager to ensure recommendations are grounded in data
  • Evaluate and create new, bespoke media opportunities; Ability to write strong POVs
  • Fully understand KPIs for brand & campaign objectives and collaborate with analytics team on optimization recommendations
  • Proactively bring new ideas, opportunities, and best practices to agency and client teams
  • Earn respect and maintain positive relationships with clients, agency stakeholders, and media supplier partners in order to further the mutual interests of the agency and clients
  • Have a voice at the table; present POV confidently and with Substance, Style, Conviction & Grace
  • Train & motivate coordinators, assistant planners, and planners by encouraging innovation and creativity throughout all projects; serve as role model; begin to supervise and counsel junior staff in daily activities
  • Attend and actively participate in brainstorming sessions & new business meetings
  • Support agency philosophy & core values and promote positive working relationships
  • Stay ahead of multichannel media industry trends and developments and share new ideas with colleagues and clients



Qualifications and Experience:

  • Bachelor’s degree and a minimum of 5 years of media planning experience
  • Strong knowledge of all healthcare/pharmaceutical media channels
  • Strong presentation and people skills; Strong verbal and written communication skills
  • Entrepreneurial and innovative spirit
  • Ability to prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
  • Ability to make strategically sound decisions
  • Ability to effectively present information in various group settings from one-on-one to large groups. Be able to lead meetings (internal, client, interagency)
  • Ability to complete tasks and projects independently
  • Strong organizational skills; Detail-orientated
  • Ability to build office morale
  • Strong mathematical abilities required
  • Solid negotiation skills
  • Ability to troubleshoot and provide solutions
  • Ability to work independently but also be a team player
  • Team player. Proven ability to collaborate with clients, account teams, creative agencies and media suppliers
  • Basic computer skills (MS Word, MS Excel and MS PowerPoint)
  • Working knowledge of MARS/Kantar Media Audit, Analysis and Scheduling systems, preferred but not required
  • Positive energy
  • Healthcare vertical experience required