Omnicom Health Group

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VP, Digital Strategist

VP, Digital Strategist

Job ID 
2017-9532
Location 
US-NJ-Princeton
Category 
Digital
Company  
CDM Princeton

About this job

Overview

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Job Title: Digital Strategist

 

Job Brief: If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative, comfortable working with an internal team and clients. You

should be able to effectively evaluate and make connections/strategic recommendations for our brands and customers.

 

Responsibilities

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Keep up-to-date with our audience’s preferences and proactively suggest new ideas
  • Identify unmet digital customer needs
  • Establish best practices in digital marketing
  • Stay up-to-date with digital technologies developments

Requirements

  • Proven work experience as a Digital strategist or Digital marketing manager
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Bachelors degree in Marketing, Advertising or relevant field

Mindset

  • Energetic--up for building new and exciting digital approaches to brand building
  • Team oriented--rolls sleeves up and works along side team members to problem solve and inspire new ideas
  • Optimistic attitude—sees possibilities when others see problems
  • Client facing--Interested in working directly with clients and guiding new thinking