Omnicom Health Group

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Senior Associate, SEM

Senior Associate, SEM

Job ID 
2017-9635
Location 
US-NY-New York
Category 
Account Services
Company  
SSCG Media

About this job

Overview

Career_SIte_SSCG_Media

Title: Senior Associate Search Engine Marketing 

 

Department/Discipline: Media

 

Company/Location: SSCG Media, New York                               

 

Responsibilities:

  • Managing and optimizing SEM campaigns via Google AdWords
  • SEM Campaign Management: Responsible for coordinating the executing and metrics management of SEM campaign

Should also be able to handle:

  • Digital Ad Trafficking: Digital media spec management and trafficking of digital media assets within PointRoll AdPortal ad server; managing Digital Media Campaign Trafficking Matrix, verifying that each digital media campaign has launched, and assets are functioning and clicking-thru properly; optimize creative by altering creative weighting and flighting
  • Digital Media Metrics Management: Manage key performance indicators per digital media campaign (impressions delivered, clicks received, CTR per digital media vendor, banner size, media type, and concept);
  • Digital Media Analytics: Provide observations of given performance and recommendations for optimal performance per digital media campaign

 

Qualifications and Experience:

  • Strong analytical skills and ability to relate results to client business objectives
  • Detail-orientated
  • Works well under pressure
  • Excellent communication and diplomacy skills
  • Google AdWords Certification a plus
  • Bachelor’s degree