• Senior Associate, SEM

    Job ID
    2017-9635
    Location
    US-NY-New York
    Category
    Account Services
    Company
    SSCG Media
  • Overview

    Career_SIte_SSCG_Media

    Title: Senior Associate Search Engine Marketing 

     

    Department/Discipline: Media

     

    Company/Location: SSCG Media, New York                               

     

    Responsibilities:

    • Managing and optimizing SEM campaigns via Google AdWords
    • SEM Campaign Management: Responsible for coordinating the executing and metrics management of SEM campaign

    Should also be able to handle:

    • Digital Ad Trafficking: Digital media spec management and trafficking of digital media assets within PointRoll AdPortal ad server; managing Digital Media Campaign Trafficking Matrix, verifying that each digital media campaign has launched, and assets are functioning and clicking-thru properly; optimize creative by altering creative weighting and flighting
    • Digital Media Metrics Management: Manage key performance indicators per digital media campaign (impressions delivered, clicks received, CTR per digital media vendor, banner size, media type, and concept);
    • Digital Media Analytics: Provide observations of given performance and recommendations for optimal performance per digital media campaign

     

    Qualifications and Experience:

    • Strong analytical skills and ability to relate results to client business objectives
    • Detail-orientated
    • Works well under pressure
    • Excellent communication and diplomacy skills
    • Google AdWords Certification a plus
    • Bachelor’s degree

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