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Title: Medical Content Editor
Company/Location: CDM New York/New York
Department/Discipline: Editorial
Core Competencies: Customer Focus, Interpersonal Savvy and Creativity
Overview: The Medical Content Editor will maintain editorial quality control of agency deliverables during all stages of production. The candidate must be a proactive, motivated, and resourceful individual with excellent editorial skills and a dedication to helping to establish thorough editorial processes.
Responsibilities:
- Copy edit, fact-check, and proofread a variety of promotional and educational materials for physicians, other healthcare professionals, and patients from manuscript through print or digital production
- Work closely with Account Services, Copywriters, Art Directors, and other team members to ensure that print and digital materials are of the highest quality in terms of accuracy, utility, clarity, readability, and appeal
- Work with Account Coordinators on timing of quality control of projects, including copyediting, styling, fact-checking, proofreading
- Work closely with writers on content and referencing
- Work closely with account team on content and scheduling
- Help copywriters and account team with research and article retrieval
- Create and maintain a brand style guide
Qualifications and Experience:
- Bachelor’s degree
- Experience (1-3 years) copyediting in a pharmaceutical advertising agency, in-house agency, or medical publishing company preferred. Will consider candidates with copyediting experience in other fields, but who are new to the pharma agency environment.
- Working knowledge of AMA Manual of Style, 10th edition desirable
- Articulate oral and written communication skills essential
- Curiosity/interest in medical topics essential
- Organization and attention to detail essential
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Vice President, Account Supervisor (Digital Products) (Cline, Davis & Mann LLC; New York, NY)
Lead brand strategy and maintain strong client satisfaction on assigned brand(s). Provide strategic direction and approvals at significant steps of the creative process. Provide strategic perspective on tactical recommendations and pieces prior to client submission. Direct and interact with all agency brand team members to ensure accurate information exchange and smooth flow of product work. Identify strengths and weaknesses on the account and make recommendations for change. Ensure account is staffed appropriately to meet client needs. Income forecast and generation. Identify and participate in agency new business initiatives; meet all organic growth targets. Motivate account group team to ensure a high level of client satisfaction. Use strong communication skills (oral and written) to mentor, coach and develop direct report(s) by creating individual development plans, providing on the job learning. Support and/or lead team or agency initiatives as assigned. May telecommute within the U.S. 100% of the time. Must attend meetings at agency (220 East 42ndStreet, New York, NY 10017) at least 4 times per year.
Minimum Requirements: Bachelor's degree or U.S. equivalent in Medical Marketing, Advertising, Business Administration or related field, plus 2 years of professional experience executing brand strategies in support of digital projects at an advertising agency. Must also have the following: 1 year of professional experience managing account members on multi-disciplinary brand teams at an advertising agency; 1 year of professional experience refining advertising strategies in support of digital projects; 1 year of professional experience utilizing Microsoft Suite programs (including Excel, Word, and/or PowerPoint) to present results market segment analysis and digital product recommendations to managers and clients; 1 year of professional experience managing account financing and remaining on budget while completing a client’s projects at an advertising agency.
Please send resume to: Mechelle Monroe, Cline, Davis & Mann LLC, 220 East 42nd Street. Please specify ad code KESG. EOE. MFDV.
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Title: Senior Copywriter
Company/Location: CDM/New York
Department/Discipline: Creative
Reports to: Copy Supervisor or VP, Copy Supervisor or VP, Group Copy Supervisor
Core Competencies: Customer Focus, Interpersonal Savvy, and Creativity
Overview: The Senior Copywriter (SCW) is responsible for brainstorming ideas, developing concepts and producing brand specific messaging for print and digital deliverables with minimal oversight from the senior copy team. The Senior Copy Writer is an integral member of a cross functional team dedicated to creating work aligned with client’s brand strategy and CDM New York’s creative vision rooted in truth, beauty and courage.
Responsibilities:
- Write brand-appropriate, creative pieces in a variety of mediums; both online and offline (i.e. sales aids, resource guides, iPad apps)
- Write effective copy aligned to brand strategy for a variety of audiences (i.e. healthcare professionals, patients and/or consumers)
- Leverage understanding of assigned brands, indications, therapeutic categories, and competitive landscape to push creative boundaries
- Incorporate feedback, comments and changes from senior copy team and cross functional partners while adhering to timelines and due dates
- Annotate references for fact check in accordance with AMA style-manuals
- Present ideas, tactics, and strategies to senior copy team, internal cross-functional team and clients
- Participate in CDM group and creative team initiatives as appropriate
- Participate in all training courses offered by SSCGU, as assigned
- Support and/or lead team or agency initiatives as assigned
Qualifications and Experience:
- Bachelor’s degree with a minimum of 2 years experience as a copywriter in a pharmaceutical advertising agency
- Portfolio containing finished professional pieces as well as conceptual work
- Able to annotate references in accordance to the AMA style guide with strong fact-checking skills
- Superior written and verbal communication skills with the ability to receive and assimilate critical feedback
- Able to multi-task in a faced paced environment while functioning as a member of a highly collaborative team
- Solid understanding of digital communications and media channels preferred
- Proficient in Microsoft Office with knowledge of Adobe CS5.5
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Title: VP, Digital Strategist
Department/Discipline: Digital Strategy / Strategy Group
Company/Location: CDM New York/ New York
Competencies: Customer Focus, Interpersonal Savvy and Creativity, Digital Acumen, Ability to multitask
Overview: Come join a dynamic and growing Digital Strategy team with folks whose careers have spanned cutting edge consumer, media, technology and healthcare. We’re the driving force behind life changing digital work for our clients and our agency. We’re seeking a VP, Digital Strategist with passion for making an impact, a curiosity to seek out whats next, and the ability to bring amazing ideas to life. We’re shaping the way the industry thinks about innovation in the healthcare space and we need you!
As a Digital Strategist, your primary responsibility will be delivering results-oriented digital strategies and plans for several clients. You will be working with the Director of Digital Strategy to lead the Discovery phase of our process, engaging clients, account teams, and partner companies to develop and execute a digital strategy that aligns with an overarching brand strategy.
Responsibilities:
- Recommend and prioritize an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic.
- Partner with the brand planning team to derive insights from research (primary and secondary) and identify opportunities for our clients to engage customers and outpace the competition.
- Work closely with the analytics team to design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns.
- Interface effectively with account, media, and creative teams to seek creative ideas and provide input.
- Work with project management, account, user-experience and tech development to ensure initiatives are developed and deployed in alignment with strategy.
As part of the Digital Strategy team, you will also be responsible for:
Thought-leadership: Given the digital space's fast evolving nature, you will work with the Digital Strategy team to develop POVs on new trends, behaviors, and technologies, helping CDMNY give our clients valuable perspective and insight.
Digital Evangelization: It will be your responsibility to educate and inform our internal teams (creative, planning and account teams) to help become confident with all types of digital engagement.
New business: This is a critical aspect of agency health, and as such, you will be called on to develop and present digital strategies for new business prospects.
Relationship building: You will be responsible for creating and fostering strong relationships with internal team members as well as with clients. Having a strong ability to work with clients (both brand team as well as multichannel clients and technology partners) is essential to the success in this role.
Qualifications and Experience:
- A bachelor’s degree in business, marketing, or related field; 6+ years of digital strategy experience or equivalent, ideally in an agency environment, pharmaceutical or healthcare experience a plus
- Experience working in the healthcare space; a keen understanding of the nuances of marketing different products in various markets, disease states and to audiences is essential in this role. Rare disease & oncology experience is a bonus
- The successful candidate will have experience in digital marketing, including:
- Constructing digital strategies that leverage and build purposeful marketing ecosystems for a brand, engaging customers with high value content that creates brand affinity
- Developing online campaigns that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points
- Developing strategies involving front-end and back-end development for websites, loyalty/CRM programs, and apps including personal selling/edetail apps
- Global marketing and regulatory challenges, opportunities and best practices
- Understanding of SEO implications, best practices and strategies
- Developing comprehensive CRM multi-channel strategies and programs for both HCP and Patient/Caregiver audiences including recommendations on segmentation, cadence and
- customization of communications across all appropriate channels
- Understanding of paid digital strategies (OLA, blogger programs, SEM, Social Paid Media)
- Ability to utilize data and analytics to derive actionable recommendations
- Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics helpful (e.g., Google Analytics, Omniture, NetBase, Crimson Hexagon, comScore, etc.)
- Experience developing social media strategies and programs across platforms (Facebook, Twitter, etc.)
- Passion for emerging trends in the healthcare + technology space and an ability to apply them to clients’ business
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Title: Senior Digital Data Analyst
Company / Location: CDM NY / New York
Overview: The Senior Digital Data Analyst will measure digital HealthCare marketing campaigns to HealthCare Providers (HCPs), Patients, and Payers, to uncover and integrate insights from resulting datasets to produce high-quality analyses and reports for our client’s pharmaceutical brands.
Responsibilities:
- Track, report on, and make recommendations on digital HealthCare advertising campaigns. Support digital campaign management, reporting and analytics for online web properties, search, affiliate, display, mobile platforms, social listening, and emerging digital channels.
- Integrate non-personal channels (e.g. conventions, sales representatives, and other live events) to assist Account Executives and Digital Strategists with the holistic view of a campaign
- Own weekly, monthly, and quarterly reporting. Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis. Perform daily analysis and report on campaign results when necessary.
- Define data output formats and export data from several internal and external sources
- Managing data pulls of varying size and complexity
- Implements ad-hoc projects to build data resources, enhance reporting and deliver analytical insights.
- Use qualitative and quantitative data to derive insights and develop measurable recommendations and experiments.
- Analyze data from the HCP and Patient usage of interactive products, providing insights usage and proactively making recommendations to improve the user experience. Apply strategic thinking, analytical insights and project management skills to build and implement new campaigns.
- Collaborate with client, agency partners, and other stakeholders establish KPIs and related program metrics.
- Coordinate and collaborate with technology team to ensure metrics and standards are developed, implemented, captured, and appropriately tested/QA’ed for digital programs.
- Conduct testing and troubleshooting to ensure campaigns are tracked correctly.
- Prepare written analysis and presenting findings and recommendations, to internal and external partners, with clarity and recommendations for specific actions to improve product.
- Maintain comprehensive documentation on measurement methodology and reporting process to ensure continuity and consistency of analytics program.
Requirements:
Bachelor’s degree: Business, Marketing/Advertising, Computer Science, or a related field of study
- 2-3 years of professional experience with a minimum 1 years in an analyst role preferably in digital or interactive industries
Technical Skills Requirements:
- Experience with Google Analytics, Omniture/Adobe Suite, Social Listening and Social Media Anaytics required
- Advanced Excel and PowerPoint Skills required
- Experience with Tableau strongly preferred
Soft Skills Requirements:
- A proactive self-starter who can collaborate among a variety of departments.
- Superior logic and excellent communication skills to present complex concepts and data analyses in a clear and effective manner.
- Ability to manage multiple priorities in a fast-paced, ever changing environment.
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Responsibilities
- Learn and thoroughly understand CDM’s business model and objectives, including a wide array of products, and being able to effectively apply it through internal and external interactions
- Facilitate in the pre-launch process of new clients and campaigns by gathering relevant information from Account team & work with internal teams to ensure a successful and efficient launch
- Support day-to-day tasks for the Analytics team as well as constant interactions with internal teams
- Participate in in the launch of new campaigns, including strategy, targeting and optimization; identify areas for scale and growth within these accounts
- Align performance metrics with individual, team and companywide goals
- Set up and maintain master campaign document to include new clients, and key account information and communications
- Pull internal reports for campaign results, evaluation of client KPIs
- Troubleshoot campaign issues, such as tracking, revenue and other key metrics
- Critically think of new creative concepts, implementation, tracking and measurement of campaigns Requirements
- Comfortable working with data and numbers: Ability to present data in various ways that highlight campaign performance.
- Enjoys cultivating positive relationships and possess a natural ability to communicate well with others
- Communicates effectively through written and verbal methods is able to articulate findings, issues to team and others
- Highly proactive, efficient, and goal-oriented
- Naturally curious and demonstrates an eagerness to learn
- Exceptionally organized and meet deadlines
- Proficient with Excel
- Able to work independently and within a team environment
- Strong understanding of general marketing/advertising concepts
- 1-2 years of professional experience at a media, tech or digital marketing company
- BA/BS degree
- Strong understanding of and familiarity with using data visualization platforms (Tableau, Microsoft Power BI, etc.) highly preferred
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Title: VP, Group Art Supervisor
Department/ Discipline: Art
Company/Location: CDM NY/ New York
Competencies: Customer Focus, Interpersonal Savvy and Creativity
Responsibilities:
- Select and place all visual elements of the project, including type, illustration, and photography necessary to produce the intended image. Layouts should contribute to visual ideas, enhance the attractiveness of the message, and help to clarify and accent its meaning to the reader
- Supervise art direction and act as an advisor to junior art staff
- Maintain awareness of budget requirements and ensure the best visualization of the product while staying within the budget
- Maintain awareness of issues in day-to-day functioning of team dynamics
- Work closely with Copy and Account Services as a cohesive team player to ensure that strategic goals and objectives are met
- Establish rapport with client and be able to present ideas in an organized, professional, and effective manner
- Prepare new business presentation work as required
Qualifications & Experience:
- 5+ years of agency experience (history in healthcare is a plus but not necessary)
- Presents a strong design portfolio showcasing a variety of projects, including multi-channel integrated campaign solutions but not limited to print, collateral, direct mail, websites, mobile and tablet design experiences etc. (Roles and responsibilities on each project are clearly stated in the portfolio.)
- Passionate about design, is self-motivated, and is quick to meet challenges with strategic thought
- Experience with strategic brainstorming and campaign development
- Regarded as the creative thought leader when participating in internal and external meetings and reviews. When meeting with or presenting to clients s/he communicates intelligently and diplomatically
Omnicom Health Group is an EOE/AA Employer.
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Title: Senior Art Director
Company/Location: CDM NY/ New York
Department/Discipline: Art
Core Competencies: Customer Focus, Interpersonal Savvy and Creativity
Overview: The Senior Art Director creates killer designs and delivers meaningful, on-strategy creative. The Senior Art Director is someone who is passionate about their brand team’s work and advancing the agency’s creative.
Responsibilities:
- Develop concepts and supporting materials for 360º healthcare advertising
- Work closely with copy and account services as a team player to ensure that the creative needs of your brand(s) are met
- Be a brand steward: manage design, typography, overall visual identity and strategy
- Assist in the selection of photographers/illustrators and work with the team to create campaigns and other supporting brand artwork
- Keep creative management aware of pertinent account activity
- Stay Creatively Fresh: actively seek and share digital inspiration (creative, technology, general digital trends) with their teams, art department, and agency
- Must be able to present ideas in an organized, professional, and effective manner
- Responsible for managing workload and timelines
- Maintain awareness of brand budgets
- Participate in new business pitches
- Have confidence and be able to establish rapport with client
Qualifications and Experience:
- Strong knowledge of Adobe Creative Suite
- Hybrid designer: print and digital
- Minimum 3 years’ experience at an advertising agency
- Team oriented
- Strong ability to present creative work
- Clear and professional communication skills
- Bachelor’s Degree in Art Design/Advertising
- Demonstrate outstanding creative conceptual and design skills through a portfolio that is clean and visually strong
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Title: VP, Art Supervisor
Department/Discipline: Art
Company/Location: CDM NY/ New York
Competencies: Creativity, Customer Focus, Interpersonal Savvy, Perseverance
Responsibilities:
- Select and place all visual elements of the project, including type, illustration, and photography necessary to produce the intended image. Layouts should contribute to visual ideas, enhance the attractiveness of the message, and help to clarify and accent its meaning to the reader
- Supervise art direction and act as an advisor to junior art staff
- Maintain awareness of budget requirements and ensure the best visualization of the product while staying within the budget
- Maintain awareness of issues in day-to-day functioning of team dynamics
- Work closely with Copy and Account Services as a cohesive team player to ensure that strategic goals and objectives are met
- Establish rapport with client and be able to present ideas in an organized, professional, and effective manner
- Prepare new business presentation work as required
Qualifications and Experience:
- 5+ years of agency experience (history in healthcare is a plus but not necessary)
- Presents a strong design portfolio showcasing a variety of projects, including multi-channel integrated campaign solutions but not limited to print, collateral, direct mail, websites, mobile and tablet design experiences etc. (Roles and responsibilities on each project are clearly stated in the portfolio.)
- Passionate about design, is self-motivated, and is quick to meet challenges with strategic thought
- Experience with strategic brainstorming and campaign development
- Regarded as the creative thought leader when participating in internal and external meetings and reviews. When meeting with or presenting to clients s/he communicates intelligently and diplomatically
- At all times our VP, Art Supervisor need to be unflappable, open-minded and confident
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Title: VP, Account Planner
Department/Discipline: Account Planning
Company/Location: CDM NY/New York
Responsibilities:
- Identify and leverage market and customer insights into meaningful brand idea and strategies.
- Work closely with account management and creative teams to become a valued strategic partner both internally and externally
- Create a “workshop” style environment dialogue that inspires creative thinking among diverse groups of people
- Lead teams in developing compelling, single-minded strategies and briefs that inspire great creative
- Provide an agency perspective on market research planning, execution and translation.
- Participate in New Business efforts—conducting market research, writing the creative brief, and presenting key insights to the prospective client.
Qualifications and Experience:
- Candidates should have 5-7 years of account/strategic planning experience or expertise in a relevant field, like cultural or medical anthropology, psychology, ethnography or qualitative research.
- Desire and ability to apply their skills to the creative development process and enjoys the art of storytelling.
- MUST have either professional pharmaceutical or DTC experience.
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Title: Art Supervisor
Department/Discipline: Art
Company/Location: CDM NY / New York
Competencies: Customer Focus, Interpersonal Savvy and Creativity
Overview: The Art Supervisor is a master of delivering great work on one or more brands, and will manage one or more people. The Art Supervisor is a high performer who is considered the backbone of the team. Internal staff and clients look to the Art Supervisor for their knowledge and they are relied on to get the job done. The Art Supervisor is involved in day-to-day brand assignments but can also see the big, strategic picture.
Responsibilities:
- Ability to build a brand visually from the ground up, including: developing color palettes, type families, illustration/photography style, point of view and more
- Ability to manage production of brand visuals (photo shoots, video shoots, working with illustrators)
- Supervise art direction as a liaison between Senior Art Director/Art Director and Creative Director. Act as an advisor to junior art staff
- Maintain awareness of budget requirements to ensure the best visualization of the product while staying within the budget
- Maintain awareness of issues in day-to-day functioning of team dynamics
- Work closely with Copy and Account Services as a cohesive team player to ensure that strategic goals and objectives are met
- Establish rapport with client and be able to present ideas in an organized, professional, and effective manner
- To be regarded as a creative thought leader within the department/team/client
- Stay Creatively Fresh: actively seek and share digital inspiration (creative, technology, general digital trends) with their teams, art department, and agency
Qualifications and Experience:
- Bachelor’s Degree
- Strong knowledge of Adobe Creative Suite
- Has 4+ years of agency experience (some healthcare experience is a plus but not necessary)
- Presents a strong conceptual and design portfolio showcasing a variety of 360º projects
- Is passionate about design, is self-motivated, and is quick to meet challenges with strategic thought
- Has experience with strategic brainstorming and campaign development
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Title: VP, Copy Supervisor
Department/Discipline: Copy
Company/Location: CDM NY / New York
Competencies: Creativity, Customer Focus, Interpersonal Savvy, Perseverance
Responsibilities:
- Writes and supervises solid, intelligent, brand-appropriate, creative pieces in a variety of communication forms (eg, sales aid, direct mail) for a variety of audiences (eg, healthcare professionals, patients, consumers)
- Supervises all copy in all communications related to his/her brand(s)
- Gives strong, clear direction to writers
- Exhibits strong creative ability, as shown in ads/other forms of communication, created in partnership with an art director
- Has an ability to understand and process healthcare information
- Thoroughly understands his/her assigned brand(s)-indication, therapeutic implications, competition-and regularly researches trends in the appropriate area(s)
- Contributes strategically to the long-term vision of the brand, internally and with client
- Works well independently while always making sure that all creative work s/he writes or supervises is approved by supervisor/CD
- Submits copy/concepts to supervisor and AE in a timely fashion, with enough time for revisions before copy goes to client
- Leads teammates; maintains a strong relationship with Editorial, Art, and Account Services and follows procedures
- Presents points of view articulately and persuasively within CDM NY and with client
- Is the "brand champion." Makes contributions to the success of his/her brand(s) that the client sees as meaningful and proactive. Enhances client's confidence in CDM NY
- Identifies opportunities to generate work with clients beyond already-contracted activity. Actively pursues these opportunities
Qualifications and Experience:
- Bachelor's Degree
- Portfolio that demonstrates strong conceptual abilities and writing skills
- Previous work experience as a writer in advertising
- Team Oriented
- Presentation Skills
- Management Skills
- 3+ years of Pharma/Healthcare Exp
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Title: Copy Supervisor
Department/Discipline: Copy
Company/Location: CDM NY / New York
Core Competencies: Customer Focus, Interpersonal Savvy, and Creativity
Overview: The Copy Supervisor (CS) is responsible for brainstorming ideas, developing concepts and producing brand specific messaging for print and digital deliverables on assigned brands while overseeing the junior members of the copy team. The Copy Supervisor is a lead member of a cross functional team dedicated to creating work aligned with client’s brand strategy and CDM’s creative vision.
Responsibilities:
- Collaborate with cross functional partners to create novel and original work in a variety of mediums for a variety of audiences; both online and offline
- Develop a refined understanding of the brand, category and overall marketplace
- Leverage effective presentation skills to persuade internal and external clients to execute work that exceeds basic requirements of the brief
- Oversee tone, style, structure and voice of all content, based on brand strategy, client expectation and creative brief
- Manage direct reports (Interns, Copywriters, Senior Copywriters) in their efforts to research, conceptualize and write original content
- Manage and mentor direct reports guiding their overall development and skills in line with CDM creative group standards
- Coordinate resources (staff and freelance) ensuring all deliverables are met
- Lead CDM group and creative team initiatives as appropriate
- Coach and develop direct report(s) by creating individual development plans, providing on the job learning and ensuring attendance at relevant SSCGU courses
- Participate in all management courses offered by SSCGU, as assigned
- Support and/or lead team or agency initiatives as assigned
Qualifications and Experience:
- Bachelor’s degree with a concentration in advertising, communications or journalism and/or coursework related to Pharmaceutical advertising or life sciences is preferred, not required
- Portfolio containing work samples that demonstrate strong conceptual abilities, creative thinking, and exceptional writing skills
- Strong academic achievement combined with campus leadership and/or community involvement
Previous internship within the advertising industry or related field; pharmaceutical advertising exposure is preferred, not required
- Able to multi-task in a faced paced environment while functioning as a member of a highly collaborative team
- Basic understanding of digital communications and media channels preferred
- Superior written and verbal communication skills with the ability to receive and assimilate critical feedback
- Proficient in Microsoft Office
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POSITION TITLE: Senior Vice President, Creative Director
SUPERVISOR: Executive Creative Director
LOCATION: New York, NY
WHO ARE WE LOOKING FOR: A Creative Director (CD) to join one of the world’s most admired healthcare advertising agencies to lead, produce and supervise award-winning, convention-breaking creative idea generation on behalf of a stunning roster of clients. Creative Directors are key client-facing agency partners, hands-on creators, strategically insightful contributors, and inspiring team leaders for the brands he/she becomes responsible for, as well as the agency at large.
The CD is closely involved in the conception, design, and execution of integrated, multi-channel initiatives and handily demonstrates comprehensive knowledge of multiple brands, disease states, and overall industry trends and norms. The CD is expected to facilitate both organic and new business growth through the development of ground-breaking content.
WHAT DOES THE ROLE ENTAIL:
- CREATIVITY: The CDleads and supervises the creation of award-winning creative work and generates new and innovative ideas to create a broad range of ideas to support integrated, cross-channel initiatives. Collaborates to refine creative briefs, and interacts with project teams to understand business objectives and audience demographics, translating concepts into effective messaging and tactical pull-through. Selects best-suited creative resources for projects, using judgment to advance the best thinking that is in line with brief and project scope. Presents and sells ideas to clients; listens and interprets client feedback. Partners with Account Management to lead multiple brand teams.
- TECHNICAL EXPERTISE: The CDensures that strategic and medical accuracy is achieved and leads flawless production and delivery of ideas. Leads exquisite digital-asset management and client regulatory systems for timely, accurate workflow. Understands the needs and motivations of an audience and how they’re expressed across a wide range of marketing channels. Familiar and experienced in both digital and traditional channels, including video, and understands best production practices.
- BUSINESS DEVELOPMENT: The CD supports both the pursuit of organic business opportunities with existing clients as well as the pursuit of business opportunities with new clients. Learns to identify new business opportunities within existing accounts to expand current assignments and acquire new projects. Uses presentation skills and command of content to help win new assignments. Is able to lead teams in new business presentations and the development of business-winning pitch creative.
- CRITICAL DEVELOPMENT OF CREATIVE STAFF: The CD is key to the training and mentoring of junior talent. Passionately and selflessly grows talent and helps shape careers at the ACD level and more junior levels. Adept at managing workload across brands to ensure creative opportunities are plentiful and appropriate for different levels of creative staff. Actively partners with fellow creative directors and other internal agency partners to ensure proper staffing across all agency brands, projects and pro-bono initiatives.
THE RIGHT CANDIDATE SHOULD HAVE:
- A Bachelor’s degree in English, Journalism, Art, Advertising, Design, or equivalent experience
- Minimum 10 years’ advertising experience, with significant healthcare-specific experience
- Effective team-building skills
- Creative concepting skills and impeccable creative judgment; able to work with and improve others’ ideas without territoriality
- Strong communication skills
- A solution-oriented approach to internal and external challenges
- Honed presentation skills and client handling skills
- Organizational skills to handle high work volume under pressure
