DIGITAL MARKETING SPECIALIST
Overview of MMG: MMG is a Omnicom Health Group (OHG) company, which is part of the larger Omnicom. MMG stands at the center of where patients and clinical research connect. We are a global patient engagement powerhouse using a range of methods from digital advertising to community outreach to find the right patients for clinical trials. OHG is the largest healthcare marketing and communications group in the world. OHG has the expertise, insight, creativity, and scale to engage customers across the entire healthcare ecosystem. As part of OHG, MMG has access to more than 3,200 talented specialists dedicated exclusively to health. With OHG’s expertise and MMG’s knowledge and success in patient recruitment, together we can make a difference in treating patients right.
Overview of Job Function: The Digital Marketing Specialist ensures that MMG leverages cutting-edge technologies in search engine marketing (SEM) strategies; search engine optimization (SEO) marketing; advocacy outreach; social media; and community outreach initiatives to drive traffic to specific studies on behalf of the National Institute on Drug Abuse (NIDA) on-site at Johns Hopkins Bayview Medical Center in Baltimore, Maryland.
Essential Functions:
- Manage and implement effective digital campaigns and work collaboratively with the outreach team and Clinical Research Director to develop and execute all optimal strategies.
- Maximize recruitment tactic opportunities with current NIDA clinical research teams: deliver sound plans and oversee flawless execution.
- Monitor analytics within digital media campaigns to identify actionable strategies and feedback
- Conduct A/B tests to enhance outcomes to hit Key Performance Indicator (KPI) targets.
- Bring creative ideas on lead generation, channel partnership, and other avenues of growth.
- Research best practices and trends for social media engagement as well as overall design of social media accounts
- Help manage and develop digital tracking and advertising for various campaigns.
- Update the team on trends, competitive moves, and best practice analysis.
- Develop and implement a community relations strategy to engage the local community.
- Present outreach strategies and research to clients, senior management, and colleagues.
- Oversee budget management—negotiate contracts/agreements, online outreach purchases, track spending, monitor changes
Education and Experience
- Bachelor’s degree in communications, public relations, journalism, English, or marketing
- 2+ years in the digital media ecosystem
- Working knowledge in Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads
- Experience with social media analytics, including Google Analytics and Facebook Insights
- Ability to compile and analyze search data and metrics to make informed decisions regarding campaign direction
- Ability to perform click through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities
- Familiarity with cross-channel strategies, including online branding
Managerial Responsibilities: Not applicable
Work Environment: This position works in a professional office cubicle environment.
The standard office equipment for this position is a desk- or laptop computer; printer; copier; facsimile machine; file cabinet; and mobile and landline telephone.
Physical Demands: The Digital Marketing Specialist performs the essential functions of this position in a sedentary manner—sitting. This role requires heavy computer use that involves eye and hand coordination, and repetitive finger movement. The employee may frequently stand, walk, and use hand and arm movement for reaching and retrieving objects. Infrequent light lifting – less than 20 pounds.
DIGITAL MARKETING SPECIALIST
Overview of MMG: MMG is a Omnicom Health Group (OHG) company, which is part of the larger Omnicom. MMG stands at the center of where patients and clinical research connect. We are a global patient engagement powerhouse using a range of methods from digital advertising to community outreach to find the right patients for clinical trials. OHG is the largest healthcare marketing and communications group in the world. OHG has the expertise, insight, creativity, and scale to engage customers across the entire healthcare ecosystem. As part of OHG, MMG has access to more than 3,200 talented specialists dedicated exclusively to health. With OHG’s expertise and MMG’s knowledge and success in patient recruitment, together we can make a difference in treating patients right.
Overview of Job Function: The Digital Marketing Specialist role is responsible for implementing and monitoring outreach strategies developed by the MMG proposal team and regularly reporting on the activity and outcome of agreed upon strategies to the client. Outreach strategies may comprise of media buying, social media development, advocacy relations, email campaigns, and search and display. This role is also responsible for managing vendor contracts, relationships, the program budget and communicating with sponsors and project teams on the impact of outreach strategies making additional recommendations based on the study's performance as needed.
Essential Functions
- Stay up to date with cutting-edge online and digital technologies, consistently advising senior management of potential successful vendors to review.
- Manage all aspects of media campaigns for in-house programs (includes social media, search and display, email, online advocacy and community outreach, television, radio, print, all other online tactics).
- Manage strategies and progression of enrollment towards goal and/or risk share agreement; proactively providing recommendations as needed for improved campaign performance.
- Create digital outreach materials such as Google Ads, keywords, Facebook Ads, Instagram Ads, banner ads, SEO, SEM, etc.
- Provide detail and explanation to clients and internal team members around all tactics and performance of each throughout the span of the program.
- Provide regular updates and reporting on budget and performance projections against actual spend and cost per referral/consent/randomization
- Drive conversion optimization of all digital executions, including implementing appropriate tools, optimizing content on a regular basis and improving the campaigns.
- Create and deliver web metrics reports for each program to internal team and clients
- Oversee all vendor relations including vendor introductions, purchase orders, invoices, etc.
- Provide daily management to online outreach campaigns (including Google Ads, Facebook Ad Manager, etc.), assessing daily spend cap and recommendations of raising or lowering spends.
- Liaise with internal teams (project managers, tech team, editorial team, creative team, translation teams) to set up online outreach activities
Education and Experience
- Bachelor's degree in health communications or marketing
- 2+ years health experience in an ad agency, communications/marketing/PR patient recruitment roles
- Well organized and able to manage multiple tasks and deadlines
- Budget management skills
- Excellent written and verbal communication skills
- Experience using Microsoft Word, Excel, and PowerPoint
- Self-starter, with creative and analytical qualities
Critical Success Factors
- Strong interest in researching the latest digital and social media trends
- Accustomed to a high-paced environment
- Medical terminology/clinical trial industry knowledge a plus
- Takes the lead in implementing recommended changes
